Jury spokesperson Dr. Bettina Hansen: “WriteReader revolutionises the way children are taught to read and write. The technology they use awakens children’s creativity and joy for learning. When such young readers are encouraged to discover their own creativity and become enthusiastic about reading and books, the entire industry benefits in a long-term sustainable manner, especially with regard to customer life cycles. The compelling approach used by WriteReader has a clearly recognisable advantage for the retail book trade as well as for publishers. It also serves to genuinely enrich the overall market”.