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We'll help you gain a foothold in the content industry. Get involved and refine your business model in a practice-oriented way together with potential clients.

Your benefits

Practical Experience


  • Contacts to the jury members
  • Access to a network with strong ties to the industry
  • Mutual exchange with other startups
  • Free membership in the CONTENTshift startup club for one year


  • €10,000 for the final winner of the competition
  • Prospects of future investment by jury members

(Media) Attention

  • Ongoing coverage and communication
  • Big pitch at the Frankfurt Book Fair in front of the jury as well as investors
  • Presence on the CONTENTshift homepage
  • Be invited to all big industry events as a member of the CONTENTshift startup club

Get involved in the CONTENTshift accelerator
and apply right now!

Eligibility criteria

  • Your business model is related to the content industry and/or can be applied to the content industry.
  • Your company is more than an idea
  • You have a solid product concept
  • You have a stable team of founders
  • You have already founded the company

How do I apply?

It's easy!
Just visit the registration area and fill out the form. You can stop and save your details at any time, and then continue entering your details at a later time.

Important: Ten startups will be preselected and invited to pitch in front of the Jury on June 24th. Due to the current situation, the pitch might take place in digital form. We will update this website once we know more. Please ensure that you could attend this event in either case, wheter it will take place digitally or physically.    

Thank you for your applications! We will get in touch with you from June 6th. Please keep June 24 free for the pitch event.

Click here to see the eligibility criteria

Get in touch

Stefanie Perk

Stefanie Perk Project Management, German Publishers and Booksellers Association (Börsenverein)

Lea Pfeiffer

Lea Pfeiffer Project Management, German Publishers and Booksellers Association (Börsenverein)

You can also find us here