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Press Release: CONTENTshift-Accelerator 2021: These ten start-ups have made the shortlist 02.06.2021

Ten start-ups from three countires have been nominated by the jury / Pitch for a sponsorship programme place on 23 June / Börsenverein Group offering an exclusive networking opportunity and funding of 10,000 Euro

The jury has made its selection: Ten exciting start-ups from three countries will pitch for the five available places in the Börsenverein Group CONTENTshift-Accelerator 2021 . A total of 44 start-ups from ten countries applied for this year's sponsorship programme, including applications from Finland, India, Canada and the UK. A wide range of ideas are represented in the top ten selection: Some involve new applications of artificial intelligence (AI), while other entries are dedicated to innovative and interactive learning content for children. Other topics include the digital comment function in books, new audio and reading formats as well as applications for reading recommendations. 


•    BotTalk is a text-to-speech software platform which converts text content to audio at the click of a button.
•    Buuk measures the findability of books in a bookstore – both in an online shop or in a local store – and recommends actions to increase sales.
•    Chaperone is a social reading app which allows users to leave voice messages in books for other readers. 
•    DayOff  provides a digital solution for sustainable and playful soft skill training in a microlearning format for staff.
•    dot on offers products that can be stuck with adhesive dots and combined with augmented reality elements. The aim is to convey learning content haptically, visually and auditorily. 
•    INNOLIBRO offers APPBOOKs, a new media format that is designed to provide an interactive, conversational and constantly updatable reading experience. 
•    Newsadoo bundles different newspapers and sources in one app with the help of AI. The "Topics" function allows content to be sorted by topic and enriched with content from the region and from social media.
•    READ-O is an app that uses AI to filter books by mood, writing style and quality to generate reading recommendations. 
• aims to teach literature and promote reading skills with a digital teaching package for various children's or young adults' books - with interactive e-learning videos, tasks for pupils and digital encounters between authors and pupils.
•    talking hands revives the old flip book concept in a new and colourful way enabling children to learn sign language in a playful fashion.

All ten start-ups will present their business ideas at a digital pitch event on 23 June, where the jury will then select five of them. In the following months, these selected entrepreneurs will have access to an international network of investors as well as start-up and industry experts from the book and media industry. They will undergo digital coaching and participate in a co-creation workshop to explore their business models, current challenges and cooperation opportunities. The jury will select the "Start-up of the Year" at the Frankfurt Book Fair in October, which will be awarded 10,000 euros in funding.
The Accelerator programme is sponsored by companies from the book and media industry, which send members to the CONTENTshift jury. This year's panel includes: Detlef Büttner (Lehmanns Media Specialist Bookstore), Dr. Leif Göritz (Thalia Bookstore), Olaf Carstens (Cornelsen Publishing House), Dr. Stephan Dietrich (Junfermann Publishing House), Sabine Haag (Wiley-VCH Publishing House), Ronald Schild (MVB), Karin Schmidt-Friderichs (Börsenverein) as well as Deepa Gautam-Nigge (SAP Next-Gen Innovation Network) as a partner of the programme from outside the industry.

Social Media:
Facebook: @Contentshift
Instagram: @Contentshift
Twitter: @ShiftingContent
Hashtag: #cosh21

About the Börsenverein Group
The Börsenverein group is an advocacy group and central service provider for the German book industry. The group consists of the Börsenverein des Deutschen Buchhandels and its business subsidiaries, the Frankfurt Book Fair, MVB, Mediacampus Frankfurt and the Holding Börsenverein des Deutschen Buchhandels Beteiligungsgesellschaft. From interest representation and cultural projects to fair organisation, training and further education, publishing and technology services, the group bundles services and educational opportunities for the book and media industry.

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