CONTENTshift is an initiative of the German Publishers and Booksellers Association, Baden‑Württemberg Regional Branch, and the Ministry of Economic Affairs, Labour and Tourism of Baden‑Württemberg.
It is supported by MFG Medien- und Filmgesellschaft Baden‑Württemberg and Stuttgart Media University.
Together, we aim to strengthen the book market and support its stakeholders across all areas—including the development of new business fields. To not only keep pace with the ongoing digital transformation but to actively shape it, the industry needs innovative business models. Our goal is to firmly anchor innovation within the sector, as it affects not only major corporations but all market participants.
Start-ups bring extensive digital expertise and high flexibility. With a fresh perspective and a strong innovation mindset, they see new possibilities in the market. They hold enormous potential for the future of the industry—potential that can only be realized when start-ups and established players collaborate as equals and turn innovation into practice.
This is where CONTENTshift comes in. We aim to closely connect the start-up ecosystem with the established book and media industry in order to:
By continuing and establishing CONTENTshift in Baden‑Württemberg, we are creating a unique, future‑oriented innovation and presentation platform. It offers start-ups, established trade and consumer publishers, as well as creative companies—both within and beyond Baden‑Württemberg—a sector-specific qualification program and a shared stage.
CONTENTshift strengthens the industry's capacity for innovation and transformation, making the creative, cultural, and economic potential of the region visible through targeted start-up support and by connecting them with SMEs in the sector. The CONTENTshift innovation program empowers both start-ups and established companies through national and international exchange and knowledge sharing.