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CONTENTshift Innovation Programme

The booster for the content industry

The CONTENTshift accelerator is an international funding programme geared towards startups active in the content industry. Our goal is to make use of the synergies between startups and established companies by bringing them together and firmly anchoring innovations in the industry.


 

CONTENTshift is a unique opportunity to get a foothold in the German content industry Babar Baig, WriteReader

Programme 2026

Application phase
16 March - 30 April
Announcement Top 10
2 June
Pitch Event
16 June
Announcement Finalists & Beginning of Programme
July
Co-Creation Workshop
Mid-Sep
Finale
7 Oct

For Startups

Take your ideas further – together with industry experts.
Do you have an innovative idea for the content industry but lack contacts to decision makers, industry expertise and the scope you need to get off to a great start?

This is where the CONTENTshift accelerator comes in. Find out more about the programme benefits and apply to participate.

The application period 2026 will end on April 30. We are looking forward to receiving your applications!

For Investors

Quicker access to new business models
Invest in the CONTENTshift programme and enjoy a spot on our expert jury. We'll introduce you to new business models, ideas and founders.

Coaches

With you every step of the way

Dr. Harald Henzler and Prof. Dr. Okke Schlüter will accompany the CONTENTshift accelerator in an advisory capacity from the outset, providing coaching services to participating startups throughout the entire programme. Their support for investors includes developing an evaluation matrix that visualises each startup's value creation and business model and shows which ideas best correspond to which goals and requirements.

Get in touch

Julia Löffler

Julia Löffler Team Assistant, German Publishers and Booksellers Association, Baden‑Württemberg Regional Branch

contentshift@buchhandelsverband.de

You can also find us here