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Dr. Harald Henzler Expert Advisor, Digital Publishing/Business Models, Founder and Managing Director, smart digits GmbH

Dr. Harald Henzler
© Joanna Wierig
smart digits
I support the CONTENTshift project because I believe in the industry’s ability to drive innovation. There are so many new opportunities to develop and design content. And especially in an era in which populism is gaining traction, I think it’s important that we support and encourage constructive content in a responsible manner. Dr. Harald Henzler


Prof. Dr. Harald Henzler is Professor of Digital Communication and Change at the International University of Applied Sciences SDI in Munich and managing director of smart digits GmbH. He supports companies in the development and implementation of their digital strategy.

He is a speaker, seminar leader and moderator at the Academy of the German Book Trade and the Data Summit of the MVB as well as co-author of the works "Mobile Publishing" (Verlag de Gruyter) and "Buyer Personas - wie man seine Zielgruppen kennt und begeistert" (Haufe Lexware).

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