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CONTENTshift at Frankfurter Buchmesse 20.09.2021

We are looking forward to the Frankfurt Book Fair 2021! Highlights include the final show of the CONTENTshift Accelerator, where our five finalists pitch for the title "Content Start-up of the Year", and a physical "icebreaker" networking event where we connect start-ups and industry experts.

Visit us at our booth in Forum 0 / ARTS+ with the number B13.

CONTENTshift finale, 21 October, 10 am

Who is turning the book industry upside down? Five startups are in the run for the title “Content Startup of the Year 2021” and the prize of 10,000 €. After three months of intensive exchange with their mentors and coaches, BotTalk, Buuk, DayOff, READ-O and talking hands are now preparing for their final pitch!
Join us for the highlight of the CONTENTshift accelerator programme and witness which of our ambitious entrepreneurs will take home the prize

When? 21 October, 10 - 10.45 am

Where?  Livestream on the Internet in the professional programme and at the Agora on the fair grounds


CONTENTshift "Icebreaker" Speeddating, 21 October, 4 pm

At the "Icebreaker" Speeddating we break the ice between old and new and bring the book industry and startups together. Get to know young entrepreneurs, thought leaders and industry experts in alternating discussion rounds! After a long time in the digital space, we are looking forward to a physical networking event at the Frankfurter Buchmesse and the opportunity to exchange ideas about innovative business models, exciting projects and the future of the book industry.

Interested startups and industry representatives can register at 

When? 21 October, 4 - 5 pm

Where? Room Alliance


Overview of all events

20 October 2021:

10 - 11 am Sales promotion through better discoverability

Webinar from MVB and Buuk - Metadata optimisation made easy. Sign up here. 

4.30 - 5.00 pm Livestream: Eudicom - a new resource for comics publishers

The Eudicom project introduces itself and explains how it promotes digital comics in the EU

5.30 pm CONTENTshift accelerator at

Interview with jury members Detlef Büttner (Lehmanns Media) and Dr. Leif Göritz (Thalia) at


21 October 2021:

10 - 11 am Livestream: CONTENTshift accelerator finale

Five startups pitch for the title "Content Start-up of the Year". At the Agora and in the Book Fair's professional programme.

11.30 am CONTENTshift accelerator at

Interview with the "Content Startup of the Year 2021" at

11 - 12 noon Livestream:"How do we want to live together? Book publishing and the European Green Deal – social dreaming for cultural actors"

Panel discussion of the EU-funded projects Möbius and creativeSHIFT, as well as the FEP and more. At the Agora and in the Book Fair's professional programme

2 - 4 pm Online: dpr awards 2021 award show

On the shortlist: Buuk (Top 5 CONTENTshift accelerator 2021) and Newsadoo (Top 10 CONTENTshift accelerator 2021).

4 - 5 Uhr CONTENTshift "Icebreaker"-Speeddating, in Room Alliance

Networking event of the CONTENTshift startup club to connect the book industry with startups. Please register at



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