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Daniel Hutwagner Contiago

Daniel Hutwagner
© Contiago AG

My Startup and Me

When people ask me what I do for a living I reply:
I have developed a tool similar to iTunes, which enables businesses a branch-specific search for content, photos and videos. They, then, can be licenced and transferred via interface (API) to their website, intranet or business app. This facilitates the daily use of the internet for businesses, supports them with the maintenance of their website and allows new sources of income to be tapped for publishers concerning B2B content licensing.

If I wanted to explain my business model to my grandmother I would say:
With Contiago you are able to find on your florist’s website not only their address and a short introduction but also informative articles about plants, nature and hiking routs. With our help the florist can buy those articles and display them with one click on their website.

My idea will change the content industry because...
…the B2B sector needs urgent help with the automatic maintenance of websites but so far no-one handled this problem properly. This does not only apply for big businesses but for small and mid-sized ones who do not have the capacity or the resources to maintain their website extensively with individual texts etc.

My motivation

My work makes me happy when…
...I talk to customers, partners and suitors who are not only enthusiastic about the idea in general but also about the system’s ease-of-use. Furthermore, it pleases me when they tell me about other possibilities of use of Contiago for themselves, their business or their business sector.

To be able to work well I need…
...a great, motivated and enthusiastic team which incorporates the values of Contiago and conveys them.

My experiences

My best experience until now:
- Without the support of family and friends little can be achieved
- Because of the heavy workload of a startup it is essential to take time for yourself to recharge the batteries. 
- Trustworthy supporters are valuable and something money just can’t buy.

Never again would I…
...underestimate the complexity of the book publishing branch and their internal processes.

When I meet investors I…
...I would like them to see that Contiage is so much more than just another content platform. Contiago brings the long-awaited support for the handling of the internet. Creating a website is easy but with the maintaining of it business are left alone. Contiago is applied SME support on the way to an industry 4.0.

The future

When I overcome the next obstacle,…
...Contiago will finally reach everyone who could possible profit from it. Moreover, the variety of ideas and concepts are going to be developed and even optimized.

If everything happens as planned now, in five years my company will…
...be in the black. It will have become a standard tool amongst many European businesses and it will be impossible to imagine a life without.

If I had a free wish…
...I would wish that publishers would be more open towards startups and their new ideas. To stick to the true and tried is not always the best solution.

In ten years content will be…
...so natural that it will hardly be recognized because it will have been integrated in many areas of life. Besides content for websites and apps (which is the standard right now), issues like cars, wearables, home appliances, out-of-home-media (info-screens) will provide us with current content 24/7.


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