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Dominik Strähle Senior Manager Digital Products, Thalia Bücher GmbH

Dominik Strähle
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Our industry is capable of innovating. And it is eager to innovate. This was the first thing all of us at Thalia realised after participating in CONTENTshift, where we experienced so many exciting encounters and discussions and lots of momentum. The format works for the book industry as well. Thalia has supported the Börsenverein’s initiative from the very beginning and, after so many positive experiences, we will do so again in 2017. We’re looking forward to the second year of CONTENTshift! Dominik Strähle


With more than 280 bookstores in Germany, Austria and Switzerland, Thalia is the German-speaking world’s retail book market leader. The company is also active as a cross-channel retailer, offering professional, customer-oriented advice and inspiring shopping experiences both in the “real” world of traditional bookstores and in the “virtual” world on their online bookshop. Thalia combines a long and storied bookselling tradition with considerable dedication to the promotion of reading and culture. In this “best of many worlds,” the company has also demonstrated a consistent commitment to fostering new digital opportunities in the realm of books. In March 2013, Thalia joined with several book-industry partners and Deutsche Telekom to launch tolino, a brand that has since generated seven e-readers, including most recently the tolino vision 4 HD. In 2017, the Tolino Alliance announced that the Canadian e-reading provider Rakuten Kobo would replace Deutsche Telekom as its tech partner. Today, this alliance offers over 1 million e-books, the largest in the German-language e-book retail industry. Thalia was founded in Hamburg in 1919 in the building of that city’s renowned Thalia Theater.

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