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We'll help you gain a foothold in the content industry. Get involved and refine your business model in a practice-oriented way together with potential clients.

Your benefits

Practical Experience


  • Contacts to the jury members
  • Access to a network with strong ties to the industry
  • Mutual exchange with other startups
  • Free membership in the CONTENTshift startup club for one year


  • €10,000 for the final winner of the competition
  • Prospects of future investment by jury members

(Media) Attention

  • Ongoing coverage and communication
  • Big pitch at the Frankfurt Book Fair in front of the jury as well as investors
  • Presence on the CONTENTshift homepage
  • Be invited to all big industry events as a member of the CONTENTshift startup club

Get involved in the CONTENTshift accelerator
and apply right now!

Eligibility criteria

  • Your business model is related to the content industry and/or can be applied to the content industry.
  • Your company is more than an idea
  • You have a solid product concept
  • You have a stable team of founders
  • You have already founded the company

How do I apply?

Thank you for your application! 
The application deadline has officially ended as of May 1, 2021. We will now review all applications and inform all startups about the next steps shortly.

Important: Ten startups will be preselected and invited to pitch in front of the Jury on June 23. Due to the current situation, the pitch might take place in digital form. We will update this website once we know more. Please ensure that you could attend this event in either case, wheter it will take place digitally or physically.    


Click here to see the eligibility criteria

Get in touch

Stefanie Perk

Stefanie Perk Project Management, German Publishers and Booksellers Association (Börsenverein)

Mirjam Wingenbach

Mirjam Wingenbach Project Management, German Publishers and Booksellers Association (Börsenverein)

You can also find us here