Mitmalfilm's Success Story: It doesn't necessarily take winning the CONTENTshift accelerator to get the book industry's attention: Following the startup Mitmalfilm's participation in the CONTENTshift accelerator 2019, a partnership was formed with Oetinger – Carmen Udina, programme manager of the Oetinger imprint Migo, sat on the jury of this Accelerator round and was enthusiastic about the concept. The Mitmalﬁlm colouring book "Claude Momäh und die große Leinwand" is still available from Oetinger today. To the German media report: "Claude Momäh": The future of the multimedia book? | BuchMarkt
My startup in a nutshell:
Everyone knows coloring books. With Mitmalfilm a whole movie is being colored. Self-made pictures awaken as a background of a great cartoon movie full of funny and artistically gifted animals.
Uli Seis, Alice von Gwinner
Our founding story:
We have a background in the (animation) film industry, but we have made several transmedial trips in other areas. Based on one of our projects, a first interactive cartoon film, we first developed the format and then the business idea "mitmalfilm".
How my business idea changes the content industry:
First, we produce a homemade cartoon film series, titled "Mitmalmeister", which we will distribute in the form of coloring books. However, our format "mitmalfilm" is explicitly open for the content of other animation productions.
In the furture, there should be lots of movies in the form of a "mitmalfilm" - not just our own series. Already now, there are wonderful adaptations of children's books as animated films and vice versa. A "mitmalfilm" coloring book can make the connection between book and movie in the futre even more directly.
Nina Hugendubel/Per Dalheimer (Hugendubel)
With our concept "mitmalfilm" we connect the media animated cartoon, coloring book and app.
We have a firm grip on cartoon production and app devellopment. What we need is expertise in the book industry and contacts. CONTENTshift can help us gain access to the industry, at the precise place where innovation takes place. Uli Seis
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