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Who will become the content startup of the year? 03.07.2019

#Cosh19 Top5

CONTENTshift accelerator to support five media-industry startups out of which final winner will be chosen

Three-month coaching and mentoring programme for five startups / This year’s finalists active in text analysis, reader analysis, cross-media play and learning, opinion diversity and artificial intelligence / “Content Startup of the Year” to receive a €10,000 grant

Five startups from Germany, Denmark and England are now vying to become the 2019 “Content Startup of the Year”. The five finalists were chosen by the competition’s expert jury from a pool of 36 applicants. In the coming three months, the young founders and entrepreneurs will participate in coaching sessions and a joint workshop weekend as part of the CONTENTshift accelerator organised by the Börsenvereinsgruppe (Group of the German Publishers and Booksellers Association). The CONTENTshift accelerator will offer them access to an international network of investors, experienced entrepreneurs and industry veterans. The five startups cover a broad range of the media and content sector, with business models relating to text analysis, reader analysis, cross-media play and learning and news solutions designed to combat filter bubbles. Startups from a total of nine different countries originally applied to participate in the accelerator.

The following startups have been chosen as the final five:

•    EasyCorrect(Denmark): A digital correction and feedback tool for teachers and students
•    Jellybooks(England): Provides digital reading samples with integrated reader analytics
•    Mitmalfilm(Germany): Allows kids to use colouring templates to make animation films
•    QualiFiction(Germany): Enables text analysis and predictions regarding a book’s potential for success
•    Varia(Germany): Allows readers to overcome filter bubbles by means of quality news from different perspectives

“This year’s final five startups span quite a wide spectrum in terms of content, technology and market maturity”, noted jury spokesperson Hermann Eckel, managing director of Tolino Media and spokesman of the Börsenverein’s Digital Interest Group. “With everything from publishing to news and education, the startups also cover a large swathe of the content and media sector. On the one hand, they’re creating tools designed to analyse texts and reading behaviour, which will no doubt provide the industry with exciting new opportunities at different points along the value chain. On the other hand, they’re working on artificial intelligence as well as new ways of classifying information and adopting diverse perspectives on the news. The younger startups will be invited to acquire new ideas and gain inspiration for their future development, but we also have more established companies on board, each of which holds tremendous potential for the book industry. We hope all participants will make mutually beneficial contacts and that CONTENTshift will provide impetus for innovations and new ways of thinking in the book and media industry”.

In addition to Hermann Eckel, the other members of the CONTENTshift jury include Detlef Büttner (Board Member, Börsenverein des Deutschen Buchhandels, Lehmanns Media), Per Dalheimer (Hugendubel Digital), Daniel Ebneter (S. Karger AG), Bernd Fakesch (Nintendo), Leif Göritz (Thalia), Nina Hugendubel (Hugendubel), Ronald Schild (MVB), Andrea Soprek (Ravensburger Buchverlag) and Dominik Strähle (Thalia).

The five startups will attend the 2019 Frankfurt Book Fair, where they will give their decisive final pitch before the jury and general public. After that, the final “Content Startup of the Year” will be chosen and awarded €10,000.

About the Börsenverein Group
The Börsenvereinsgruppe (Group of the German Publishers and Booksellers Association) represents the interests of Germany's book industry and provides its members with advisory and practical services. The group comprises the Börsenverein des Deutschen Buchhandels e.V. (German Publishers and Booksellers Association) and its business subsidiaries, which include Frankfurter Buchmesse GmbH, MVB GmbH, mediacampus frankfurt | die schulen des deutschen buchhandels gmbh as well as the Holding Börsenverein des Deutschen Buchhandels Beteiligungsgesellschaft mbH. The Börsenvereinsgruppe supports the book industry and media sector by providing professional services that include advocacy, the organisation of cultural projects, tradeshows, training programmes and publishing and technology services.

Frankfurt am Main, 1 July 2019

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