Throughout the three‑month programme, the participating start-ups receive coaching from our experts, Prof. Dr Okke Schlüter and Dr Harald Henzler. With their extensive industry knowledge, both provide valuable practical insights and work with the start-ups to examine their business and revenue models for potential weaknesses.
At the start of the programme, and following an initial evaluation, the experts set each start-up an individual, business‑model‑related task. The results of this assignment are then presented during the workshop weekend. In addition, the start-ups receive a briefing fromMFG Medien- und Filmgesellschaft Baden‑Württemberg to prepare them for their appearance at the Frankfurt Book Fair.
The programme also includes the the workshop weekend. In addition, the start-ups receive a briefing fromMFG Medien- und Filmgesellschaft Baden‑Württemberg to prepare them for their appearance at the Frankfurt Book Fair.
The programme also includes the workshop weekend as a key element.
A further core component of the programme is facilitating connections between start-ups, jury members and other industry stakeholders.
