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CONTENTshift finals and other events at the Frankfurt Book Fair 01.10.2020

CONTENTshift-Accelerator finale at Frankfurt Book Fair / Panel discussion on the creativeSHIFT project / Cooperation between QualiFiction and MVB

Once again this year, the digital Frankfurt Book Fair will offer an exciting program of events on the subject of innovations in the book Industry.

Who will be „Content Startup of the Year 2020“?

The CONTENTshift-Accelerator final takes place on October 14 at 6.30 pm. Our five start-ups artificial connect, PlusPlural, SciFlow, Scriptbakery and Questlog will be competing against each other to convince the jury of their idea one last time and take home the prize check. The finalists have spent three months of intensive exchange with their mentors and coaches both digitally and during the workshop days. Now they are preparing for the final pitch!

Join us digitally for the highlight of the CONTENTshift-Accelerator and watch the finale in the ARTS+ program. Click here for the event.

Other events

IG Digital meets creativeSHIFT

14 October, 2.00 - 3.00 pm

Platform giants like Google, Amazon, Facebook & Co. have been undermining the business models of established companies in the creative industries for years. How can the "creative Davids" nevertheless compete with the "digital Goliaths"? With creativeSHIFT a network of European innovation drivers from the content sectors music, games, audiovisual and publishing is emerging. Through collaborative projects and cross-sector exchange, we aim to strengthen the position of our industries in global competition.

In exchange with EU experts and industry representatives, we are currently working on ten challenges that affect the entire creative industry. These include topics such as visibility, financing and business models, and political guidelines. The webinar will present the goals and above all the value added by creativeSHIFT. After all, this network is not just about identifying the needs of the book industry. Its main goal is to define their real challenges and to develop cross-industry solutions for them, from which everyone in the network benefits.

Participants: Barbara Gessler (Creative Europe - European Commission & Directorate General - Education and Culture), Jagoda Komusinska (European Commission, DG CNECT, Unit I.3 Audiovisual Industry and Media Support Programmes), Emmanuel Joly (European Commission, DG CNECT, Unit I.3 Audiovisual Industry and Media Support Programmes), Hermann Eckel (tolino media & IG Digital)

Project Partner: Stefanie Perk (Börsenverein des Deutschen Buchhandels), Carlos Solana Fraile (Mediapro), Juliane Schulz (Media Deals)

Moderation: Simone Lippold (Börsenverein) and Enrico Turrin (Federation of European Publishers)

Click here to join the Webinar.

Reading motives in the VLB: New standard for books

16 October, 2.00 - 3.00 pm

The startup QualiFiction, which won the CONTENTshift-Accelerator last year in 2019, has entered a new cooperation with MVB. Background of the co-operation are the study results "Consciously unconscious: From hidden reading motive to buying impulse". In order to ensure a quick dissemination of the reading motive standard within the German book industry, MVB is currently working on integrating the categories as additional metadata in the Verzeichnis Lieferbarer Bücher (VLB). The project includes more than the pure display and playout possibilities of the demand information in the database. The reading motifs are automatically assigned to the VLB title inventory with the help of artificial intelligence. Partner for this technical mapping is the company QualiFiction. Click here for the press release.

In this webinar you will learn how the new standard for reading motives using artificial intelligence is implemented by QualiFiction - winner CONTENTshift Accelerator 2019 - in the Verzeichnis Lieferbarer Bücher (VLB). Click here for the webinar.


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